Neil Gaiman once said:
You get work however you get work, but people keep working in a freelance world… because their work is good, because they are easy to get along with and because they deliver the work on time. And you don’t even need all three! Two out of three is fine.
If you’re getting into ghost writing or working on spec, I’d argue that you need all three out of three, especially to begin with. The world is full of freelancers, and from my own personal experience, I’m more expensive than many of the freelancers out there and thus I need to justify my expense. So today I’m expanding on these three points, and how they lead to reliable work as a freelancer – both in that you will be considered reliable, and that you will make reliable money.
Impressing the Boss
I write for a couple of freelance portals. Sometimes there are 50-70 other bids for a job I want. This means that if I want to grab that amazing job, I need to prove that I can give my client the kind of writing he wants.
Once you get to a certain point, it’s going to come down to the matter of individual taste. Make sure you keep that in the back of your mind, otherwise you spend too much time dwelling on how awful you are when you lose a contract. Pick yourself up, tell yourself that you’re awesome, and get ready for the next job. And of course, keep practicing. Good writing will get you a long way, especially if you’re a fairly untested freelancer.
Keeping it Friendly
I have been on the other side of the table every so often, working as a client rather than contractor. Mostly this is in regards to the magazine for which I am a second reader. So I’ll say flat out: I don’t like working with unpleasant people. I don’t like reading the work of unpleasant people. There are a lot of great writers out there, and there are a lot of publishable stories that we don’t take at my magazine because it comes down to one or the other, and we like the other just a little bit better. So if you give me a good reason to say no to you, I’ll take it. And the same is true on the freelancer side of things.
Freelance portals have review options, which means that your client can complain publicly about how rude you are. People might take a chance on someone with less experience but more politeness as well. Not to mention that working with someone repugnant drains your emotional energy and nobody needs that right now. The easier you are to work with, the more likely clients will come back. And that means that you’ll start to have constant income streams.
Delivering by Deadline
Authors are famous for not doing this. George R.R. Martin is a classic example at the moment. What is he, two years behind on Winds of Winter? Other Fantasy authors in particular have caught flak for falling behind on deadlines, and you might think that it’s just the way things go.
If you are a new freelancer, it had better not be the way things go for you.
Here’s the thing: a lot of deadlines are kind of tight. Especially if you’re doing work on spec through a portal. If you say you can complete a piece by a deadline, people expect you to deliver. And life happens, we all understand that. But you need to do what you can to make sure life doesn’t happen to you before you’ve built up a reputation. This isn’t a bad idea for publishing under your own name, either. People will give you a break if they can see your missed deadline is out of the ordinary.
So, how do you make sure you don’t miss your deadline? First of all, consider your expectations of the piece. How long will it take you to create a piece you’re happy sending out as a representation of your abilities? You won’t just be drafting, you’ll be revising, so keep that in mind. Build in some extra time in case an emergency disrupts your schedule. That way, you can keep on track without pulling an all-nighter or turning in work you’re not happy with. Also, if you don’t have an emergency, you can get the work done early and get a reputation for writing ahead of the deadline!
Being a freelancer is hard work, but super rewarding. Hopefully you can use these tips to build your reputation and get repeat customers.